Digitalsmiths Seamless Discovery Business Rules Engine Product OverviewSeamless Discovery Business Rules EngineService providers need new ways to increase revenue and ARPU without raising subscription rates, and consumer electronics manufacturers are looking for ways to create revenue streams that extend beyond the sale of devices. The Seamless Discovery Business Rules Engine enables them to do just that, while also personalizing the video discovery experience for consumers. It's a win-win! With the Business Rules Engine, customized rules based on a countless variety of criteria can be strategically applied across the Seamless Discovery platform to control the output of personalized recommendations, search results and browsing experiences delivered to consumers. The Business Rules Engine includes a Reporting Console that provides full analysis of business rules’ progress and results. The Seamless Discovery Business Rules Engine and Reporting Console can be leveraged to:
The Direct Revenue ImpactFor service providers, content providers and consumer electronics manufacturers, the Business Rules Engine opens the door to new revenue streams without increasing subscriber fees or product pricing. This additional layer of customization can be used to boost revenue-generating content such as VOD titles, create strategic product oerings, deliver targeted promotions to dierent subsets of consumers, and up-sell/cross-sell premium content and services, creating new possibilities for enhancing and monetizing personalized video discovery experiences. Business Rules in ActionA few examples of how Seamless Discovery’s Business Rules Engine can be leveraged to improve the consumer experience while driving incremental revenue include:
All business rules can be scheduled to roll out to subscribers for a future time and tracked within the Reporting Console. Behind The ScenesWithin the Business Rules Engine managers can create, test, apply and manage business rules across the entire Seamless Discovery platform. The sandbox environment enables managers to build rules then preview the results prior to making the rule live. The Business Rules Engine allows for A/B testing on a subset of consumers, allowing the manager to then deploy, to the full target audience, the better performing rule. The Reporting Console gives Seamless Discovery customers the ability to generate reports, in real time, to analyze and track how the business rules have impacted consumer actions and other key business metrics. To learn more about Digitalsmiths Seamless Discovery® and the Business Rules Engine, visit digitalsmiths.com or email us at sales@digitalsmiths.com. |