Norak Biosciences Changes Name to Xsira PharmaceuticalsName Change Reflects Transition to Product CompanyRESEARCH TRIANGLE PARK, N.C., Jan. 3 /PRNewswire/ — Norak Biosciences, Inc. announced today it has changed its corporate identity to Xsira Pharmaceuticals, Inc. effective immediately. The name change is one element of a plan to transition from a platform technology company to a product development company. "Norak was founded in 1999 with a two pronged strategy, to scale up its Transfluor(R) technology for licensing to third parties as a revenue generator, while simultaneously using Transfluor to discover its own drug pipeline," commented Dr. Roger D. Blevins, President and CEO of Xsira. "Both Transfluor and our drug pipeline have evolved to the point where separation of these activities is now in the best interest of the Company. As such, we are seeking to divest of our Transfluor business, and intend to utilize the proceeds to advance our drug pipeline, as well as to in-license later stage products with a strategic fit." About XsiraXsira Pharmaceuticals, Inc., headquartered in Research Triangle Park, NC, is a private biotechnology company. Xsira is utilizing various proprietary technologies including Transfluor to become a world leader in the discovery and development of drugs that regulate G protein-coupled receptors. For more information about Xsira Pharmaceuticals, Inc., please visit the Company's website at http://www.xsira.com Contact:
Terry E. Willard Executive Vice
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